Retainer
A fixed monthly fee covering infrastructure, lists, copy, sending, reply handling and reporting. Predictable cost, predictable volume.
- Fixed monthly fee
- Full engine included
- Unqualified meetings replaced
- 30 days notice to stop
Pricing
Simple pricing. Qualified results.
Three ways to pay, all month-to-month, all with infrastructure and tools included. Pick the model that fits your growth stage and switch when it changes.
- No setup fees
- Month-to-month
- Infrastructure included
Choose a model
The model that fits your growth stage
Every model runs the same engine. The difference is how you pay and where the risk sits.
Pay per meeting
No retainer. You pay a fixed fee per meeting that passes all four W.A.R.M. criteria and is attended. No-shows are re-booked once, free.
- No monthly fee
- Pay only for qualified, attended meetings
- Invoiced monthly in arrears
- Stop whenever you say
Hybrid
A lower retainer plus a fee per qualified meeting. Shares the risk while a new segment or region finds its rhythm.
- Reduced monthly fee
- Lower per-meeting fee
- Same qualification standard
- Switch models any month
Retainer plans
Two plans, one engine
Sample retainer plans. Both include infrastructure, tools, lists, copy, reply handling and reporting.
Done-for-you cold email outreach
Everything you need to start generating replies through cold email. Fully managed, no guesswork.
$490/ per month
No long-term commitmentNo hidden costs
Get started
- Up to 3 active campaigns
- 4,000 verified prospects per month
- Dedicated domains and inboxes included
- Copywriting and A/B testing
- Reply handling
- Weekly reporting
Done-for-you appointment setting
A multichannel engine combining cold email and LinkedIn with human qualification and done-for-you meeting booking.
$990/ per month
No long-term commitmentNo hidden costs
Get started
- Email and LinkedIn, up to 6 active campaigns
- 8,000 verified prospects per month
- Signal-based targeting
- Dedicated domains, inboxes and tools included
- Human reply handling and W.A.R.M. qualification
- Qualified meetings booked into your calendar
- CRM sync and monthly review
Sample pricing for the demo build. Final plans and numbers to be confirmed.
Custom and agency plans
Multiple profiles, multiple brands, white-label reporting or volumes above 8,000 prospects a month are priced per engagement.
Included in every plan
What you get with every single plan
Nothing on this list is an add-on.
Dedicated sending infrastructure
Domains, inboxes, SPF, DKIM and DMARC, two-week warm-up and daily monitoring.
Signal-based targeting
Campaigns start from what changed at the company, not from a static export.
Verified prospect lists
Built to your profile, verified address by address, approved by you before launch.
Copywriting and weekly testing
Sequences, first lines and subject lines written and tested every week.
Human reply handling
Every reply read and worked by a person; objections and timing handled.
W.A.R.M. qualification
Willing, Authority, Relevant, Meeting-ready. Meetings that miss a criterion do not count.
Weekly reporting and monthly review
Sends, replies, positives, meetings and deliverability every week, plus a review call each month.
CRM delivery
Leads and conversations in HubSpot, Pipedrive, Salesforce or a shared sheet.
Compare
In-house, typical agency or B2B Warm Lead
What a single-profile outbound engine costs and delivers each month, compared honestly.
| In-house SDR | Typical agency | B2B Warm Lead | |
|---|---|---|---|
| Monthly cost | Salary, tools and data: high | Retainer plus tool bills | One fee, tools included |
| Time to first meeting | 2 to 3 months (hire, ramp) | 4 to 6 weeks | 3 to 4 weeks |
| Infrastructure and deliverability | Your problem | Often extra | Included and monitored daily |
| Targeting | Static lists | Static lists | Buying signals |
| Reply handling | The SDR | Automated sequences | Humans, every reply |
| Meeting quality guarantee | None | Rare | W.A.R.M. criteria, replaced or not charged |
| Contract | Employment | 3 to 6 months | Month-to-month |
Pricing questions
Common questions about plans and billing
01Are there setup fees?
No. Setup, domains, inboxes and warm-up are included in the first month of any retainer plan. Infrastructure-only clients pay a one-time setup per domain.
02What counts as a qualified meeting?
A meeting with a contact who is Willing, has Authority, is Relevant to your profile and is Meeting-ready, and who attends. Anything less does not count.
03What happens if a meeting is not qualified?
Pay-per-meeting clients are not charged. Retainer clients get it replaced.
04Can we switch models?
Yes, at any month boundary. Many clients start on pay-per-meeting and move to a retainer once volume is predictable.
05Do we need to buy any tools?
No. Sending, data, verification, inboxes and reporting are included.
06How do you bill?
Retainers are billed monthly in advance. Pay-per-meeting fees are billed monthly in arrears with the list of meetings and their qualification notes.
07Is there a minimum term?
No. Retainers need 30 days notice to stop; pay-per-meeting stops whenever you say.
08Do you offer refunds?
Retainer fees cover work already delivered and infrastructure already provisioned, so they are not refunded. Unqualified meetings are always replaced or not charged.
Still have a question? We would love to chat and answer anything on your mind.
Book a Free Call
Next step
Not sure which plan fits? Let's figure it out together.
Tell us your target volume and market and we will recommend a model, with numbers.