Owners are private
A pushy message about "selling your business" is deleted or resented. The approach must be discreet and useful.
Business broker lead generation
Fill your pipeline with serious sellers.
Listings come from owners who are ready to talk about an exit, and finding them is the whole job. We identify owner-managed businesses showing exit signals, reach the owners discreetly, and book confidential conversations.
- Exit and succession signals
- Discreet, owner-level outreach
- Confidential calls booked
Who we work with
Deal types we generate leads for
Main-street business sales
Lower mid-market M&A advisory
Franchise resales
Practice sales (dental, veterinary, accounting)
Manufacturing and distribution exits
E-commerce and online business sales
Buy-side searches for acquirers
Valuation and exit-planning services
The challenge
Why seller leads are so hard to find
Owners do not advertise that they want out. The signals are quieter than in any other market.
Exit timing is personal
Age, health, succession and market cycles decide timing. Volume outreach misses all of them.
Directories and cold calls
Buying lists of "businesses for sale" means competing with every broker for the same tired leads.
Buying signals
Exit signals we watch
Combined, they point to owners approaching a decision.
Owner tenure and age indicators
Long-tenured owners in the age brackets where exits cluster.
Succession gaps
No second-generation or senior management visible in the business.
Sector consolidation
Active acquirers and roll-ups in the owner's industry raising valuations.
Growth plateaus
Stable revenue, no hiring, no expansion for several years.
Life and business events
Lease expiries, partner departures, new competition or regulation.
Who we reach
- Founders and owner-managers
- Managing partners of practices
- Second-generation family owners
- Acquirers and search funds (buy-side)
- Wealth advisers and accountants (referral partners)
Company size
Businesses with revenue from $1M to $50M, matched to the deal sizes you broker.
How it works
How we generate seller conversations for brokers
Six steps, built for discretion.
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01Step 1
Deal profile and territory
Industries, revenue bands, geography and deal sizes defined, along with the confidentiality rules for every message.
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02Step 2
Exit-signal scoring
Owner tenure, succession gaps, sector consolidation and plateaus scored per business to prioritise the list.
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03Step 3
Owner identification
The actual owner identified from registries and professional data, verified before any contact.
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04Step 4
Discreet copy
Messages offer a confidential valuation or a market update, never "sell your business". Approved by you before launch.
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05Step 5
Reply handling
Curious, cautious and "not yet" replies are handled by people with patience. Ready owners get a confidential call slot.
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06Final step
Call booking and brief
The call is booked with the business facts, the signal and the owner's stated situation summarised for you.
- Owner verified
- Signal noted
- Confidential call
Messaging
Messaging angles that work for brokers
The valuation
Offer a confidential valuation with no obligation. Owners are curious about the number.
The consolidation wave
Acquirers are active in their sector. Offer a market update on what similar businesses fetched.
The buyer in hand
For buy-side mandates, a specific acquirer looking for a specific business is the strongest opener.
Pipeline breakdown
What a month can look like
An illustrative month for one ideal-customer profile in this industry.
01
4,800
Emails sent
Signal-matched decision-makers reached with personalised sequences
Per month
02
145 to 290
Replies
Contacts who answered and started a real conversation
3 to 6% reply rate
03
12 to 24
Positive replies
Interested contacts, handled by humans
W.A.R.M. scored
04
6 to 12
Seller conversations
Booked into your calendar with a brief
Booked for youIllustrative example, not a guarantee
Illustrative example for a single ideal-customer profile. Assumes 4 sending domains, 12 inboxes and 30 emails per inbox per working day. Your numbers depend on the offer, the market and the list.
Retainer plans
Simple, transparent plans that deliver results
Sample plans shown. See all models, comparisons and billing details on the pricing page.
Done-for-you cold email outreach
Everything you need to start generating replies through cold email. Fully managed, no guesswork.
$490/ per month
No long-term commitmentNo hidden costs
Get started
- Up to 3 active campaigns
- 4,000 verified prospects per month
- Dedicated domains and inboxes included
- Copywriting and A/B testing
- Reply handling
- Weekly reporting
Done-for-you appointment setting
A multichannel engine combining cold email and LinkedIn with human qualification and done-for-you meeting booking.
$990/ per month
No long-term commitmentNo hidden costs
Get started
- Email and LinkedIn, up to 6 active campaigns
- 8,000 verified prospects per month
- Signal-based targeting
- Dedicated domains, inboxes and tools included
- Human reply handling and W.A.R.M. qualification
- Qualified meetings booked into your calendar
- CRM sync and monthly review
Sample pricing for the demo build. Final plans and numbers to be confirmed.
FAQ
Questions about lead generation for business brokers
Straight answers to what teams in this industry ask before they start.
01Is contacting owners cold about a sale appropriate?
Yes, when it is discreet, useful and private. We never mention selling in a first message; we offer a valuation or a market update.
02Can you find the actual owner, not a manager?
Yes. Ownership is confirmed from registries and professional data before contact.
03Do you also generate buyer leads?
Yes. Buy-side campaigns reach acquirers, search funds and strategic buyers for specific mandates.
04How do you handle confidentiality?
Dedicated sending domains, no business names in subject lines, and every message approved by you. Replies are handled privately.
05How many seller conversations per month?
A single territory and sector typically produces 6 to 12 qualified conversations a month once warm.
06Which regions?
US, UK, EU and Australia; territories are defined per campaign.
Still have a question? We would love to chat and answer anything on your mind.
Book a Free Call
Next step
Ready for sellers who are actually ready?
Tell us your deal profile and territory and we will show you the owners showing exit signals.