Contracts locked for years
Approaching a site mid-contract wastes everyone's time. The window opens on renewal, acquisition or expansion.
Facilities services lead generation
We open the doors. You win the contracts.
Facilities contracts follow property moves: acquisitions, new sites, refurbishments and portfolio growth. We watch for them, reach the operations and property leaders who buy, and book meetings that turn into site surveys and contracts.
- Property and portfolio signals
- Operations and property decision-makers
- Contract meetings booked
Who we work with
Facilities businesses we work with
Hard FM and building maintenance
Soft FM and integrated services
HVAC, electrical and mechanical services
Security and manned guarding
Grounds and landscaping
Fire safety and compliance services
Waste and recycling services
Multi-site facilities management
The challenge
Why FM sales cycles feel endless
Long contracts, formal procurement and incumbents who are hard to dislodge. Signals shorten the cycle.
Distributed decisions
Property, operations, finance and compliance all touch the decision. Reaching the wrong one stalls it.
Tender-only mindset
Waiting for tenders means competing on price with everyone. Early conversations shape the brief.
Buying signals
Buying signals we watch for facilities companies
Each one changes who maintains what.
Property acquisitions and new sites
New buildings and portfolios need maintenance, compliance and services from day one.
Refurbishments and fit-outs
Planning applications and works create new systems and a review of the service contract.
Multi-site growth
Businesses adding locations outgrow local single-trade suppliers.
Compliance and audit cycles
Fire, electrical and statutory inspections due.
New property and operations leaders
New heads review supplier portfolios early.
Who we reach
- Heads of Property and Estates
- Facilities and Operations Directors
- Regional and Multi-site Operations Managers
- Procurement leads (larger organisations)
- Owners and MDs (smaller portfolios)
- Compliance and Health & Safety leads
Company size
Organisations with 2 to 200 sites, matched to your trades and coverage.
How it works
How we generate contract meetings for facilities companies
Six steps, aligned to the property cycle.
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01Step 1
Trades, coverage and contract size
We define the services, the regions you cover and the contract sizes worth pursuing, plus your accreditation proof.
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02Step 2
Signal monitoring
Acquisitions, openings, refurbishments, compliance cycles and leadership changes tracked across target organisations.
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03Step 3
Decision-maker identification
Property, operations and procurement contacts identified per organisation and verified.
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04Step 4
Copy about their portfolio
First lines reference the new site, the refurbishment or the growth. The offer is a survey or a compliance review, not a tender response.
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05Step 5
Reply handling
Questions about coverage, accreditations, SLAs and renewals are handled by people; qualified contacts get a meeting slot.
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06Final step
Meeting booking and brief
The meeting is booked with the portfolio facts, the signal and the thread summarised for your business development lead.
- Portfolio noted
- Decision-maker
- Meeting confirmed
Messaging
Messaging angles that work in facilities
The new site
A site was just acquired. Offer the mobilisation survey before the incumbent extends.
The compliance gap
Inspections due across many sites. Offer the portfolio-wide review.
The single-supplier switch
Ten local suppliers, one growing business. Offer the consolidation conversation.
Pipeline breakdown
What a month can look like
An illustrative month for one ideal-customer profile in this industry.
01
5,400
Emails sent
Signal-matched decision-makers reached with personalised sequences
Per month
02
160 to 320
Replies
Contacts who answered and started a real conversation
3 to 6% reply rate
03
12 to 26
Positive replies
Interested contacts, handled by humans
W.A.R.M. scored
04
7 to 12
Qualified meetings
Booked into your calendar with a brief
Booked for youIllustrative example, not a guarantee
Illustrative example for a single ideal-customer profile. Assumes 4 sending domains, 12 inboxes and 30 emails per inbox per working day. Your numbers depend on the offer, the market and the list.
Retainer plans
Simple, transparent plans that deliver results
Sample plans shown. See all models, comparisons and billing details on the pricing page.
Done-for-you cold email outreach
Everything you need to start generating replies through cold email. Fully managed, no guesswork.
$490/ per month
No long-term commitmentNo hidden costs
Get started
- Up to 3 active campaigns
- 4,000 verified prospects per month
- Dedicated domains and inboxes included
- Copywriting and A/B testing
- Reply handling
- Weekly reporting
Done-for-you appointment setting
A multichannel engine combining cold email and LinkedIn with human qualification and done-for-you meeting booking.
$990/ per month
No long-term commitmentNo hidden costs
Get started
- Email and LinkedIn, up to 6 active campaigns
- 8,000 verified prospects per month
- Signal-based targeting
- Dedicated domains, inboxes and tools included
- Human reply handling and W.A.R.M. qualification
- Qualified meetings booked into your calendar
- CRM sync and monthly review
Sample pricing for the demo build. Final plans and numbers to be confirmed.
FAQ
Questions about lead generation for facilities services
Straight answers to what teams in this industry ask before they start.
01Can you target organisations by number of sites?
Yes. Site count, regions and property types are part of the profile.
02Do you handle procurement-led buyers?
Yes. For larger organisations we reach both the operational owner and procurement, and position the conversation before any tender.
03Which trades work best with outbound?
Anything with a compliance or continuity angle: fire, electrical, HVAC, security and integrated FM all respond well to signal-timed outreach.
04Can you work with our accreditations and case studies?
Yes. Accreditations are referenced in copy; case studies only with your permission.
05How many meetings per month?
A single profile typically produces 7 to 12 qualified meetings a month once warm.
06Which regions?
UK, US, EU and Australia most often, restricted to the regions you can service.
Still have a question? We would love to chat and answer anything on your mind.
Book a Free Call
Next step
Ready to get in before the tender?
Tell us your trades and regions and we will show you the portfolios in motion.