Briefs land late
By the time an RFP is public, the shortlist is set. Outreach has to happen when planning starts, not when the tender opens.
Event agency lead generation
We land the briefs. You run the events.
Corporate events run on calendars, which means demand is predictable if you watch the right ones. We track annual events, sponsorships, launches and new marketing leaders, reach the people who commission events, and book brief meetings months before the date.
- Event-calendar and sponsorship signals
- Marketing and events decision-makers
- Briefs booked ahead of the season
Who we work with
Event businesses we work with
Corporate event and conference agencies
Exhibition stand design and build
Incentive travel and team events
Product launch and experiential agencies
Virtual and hybrid event producers
AV and production companies
Venue finding and event logistics
Awards and gala organisers
The challenge
Why event agencies chase the same briefs
Everyone pitches for the big conference in the same month. Winners were in the room a year earlier.
Hidden decision-makers
Events sit with marketing, HR, sales enablement or the CEO's office depending on the company. Guessing wastes the outreach.
Showreel messages
A link to last year's gala says nothing about their next event. Reference their event and the reply rate changes.
Buying signals
Buying signals we watch for event agencies
Each one puts a date and a budget on the calendar.
Annual event cycles
Conferences, kick-offs, user summits and awards that repeat every year, tracked back from last year's date.
Sponsorships and exhibitions
Companies announced as sponsors or exhibitors need stands, activations and hospitality.
Product launches
Announced launches need launch events and experiential campaigns.
New marketing and events leaders
New heads review agencies before their first big event.
Funding and headcount growth
Growing companies add kick-offs, offsites and customer events.
Who we reach
- Heads of Events and Event Managers
- CMOs and Heads of Marketing
- Heads of Internal Communications and HR (internal events)
- Sales enablement leads (kick-offs)
- Founders and CEOs (smaller companies)
- Executive assistants to leadership (offsites)
Company size
Companies from 100 to 10,000 employees, matched to your event sizes and budgets.
How it works
How we book briefs for event agencies
Six steps, timed months ahead of the event.
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01Step 1
Event types and lead time
We define the event types, sizes and budgets you want, and how far ahead each needs to be approached.
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02Step 2
Calendar and signal monitoring
Annual events, sponsorships, launches and leadership changes tracked across target companies.
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03Step 3
Decision-maker identification
The person who owns each event type identified per company and verified.
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04Step 4
Copy about their event
First lines reference the upcoming conference, sponsorship or launch. The offer is a concept session or a venue shortlist.
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05Step 5
Reply handling
Questions about budgets, dates and capabilities handled by people; qualified contacts get a brief meeting slot.
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06Final step
Brief meeting booking
The meeting is booked with the event, the timeline and the thread summarised for your producer.
- Event noted
- Budget owner
- Brief confirmed
Messaging
Messaging angles that work for event agencies
The date on the calendar
Their annual conference is nine months out. Offer a concept session while the plan is blank.
The sponsorship stand
They just signed as a sponsor. Offer the stand or activation idea.
The first big event
A new events lead has a kick-off in three months. Offer to take the production risk off them.
Pipeline breakdown
What a month can look like
An illustrative month for one ideal-customer profile in this industry.
01
5,400
Emails sent
Signal-matched decision-makers reached with personalised sequences
Per month
02
160 to 320
Replies
Contacts who answered and started a real conversation
3 to 6% reply rate
03
14 to 28
Positive replies
Interested contacts, handled by humans
W.A.R.M. scored
04
7 to 13
Brief meetings
Booked into your calendar with a brief
Booked for youIllustrative example, not a guarantee
Illustrative example for a single ideal-customer profile. Assumes 4 sending domains, 12 inboxes and 30 emails per inbox per working day. Your numbers depend on the offer, the market and the list.
Retainer plans
Simple, transparent plans that deliver results
Sample plans shown. See all models, comparisons and billing details on the pricing page.
Done-for-you cold email outreach
Everything you need to start generating replies through cold email. Fully managed, no guesswork.
$490/ per month
No long-term commitmentNo hidden costs
Get started
- Up to 3 active campaigns
- 4,000 verified prospects per month
- Dedicated domains and inboxes included
- Copywriting and A/B testing
- Reply handling
- Weekly reporting
Done-for-you appointment setting
A multichannel engine combining cold email and LinkedIn with human qualification and done-for-you meeting booking.
$990/ per month
No long-term commitmentNo hidden costs
Get started
- Email and LinkedIn, up to 6 active campaigns
- 8,000 verified prospects per month
- Signal-based targeting
- Dedicated domains, inboxes and tools included
- Human reply handling and W.A.R.M. qualification
- Qualified meetings booked into your calendar
- CRM sync and monthly review
Sample pricing for the demo build. Final plans and numbers to be confirmed.
FAQ
Questions about lead generation for corporate event management
Straight answers to what teams in this industry ask before they start.
01How far ahead do you approach companies?
Six to twelve months before large events, two to four months before smaller ones. Lead time is part of the profile.
02Can you target sponsors of specific trade shows?
Yes. Exhibitor and sponsor lists are a strong signal source and we track them for the shows you name.
03Do you cover internal events as well as marketing events?
Yes. Kick-offs, offsites and internal conferences go through HR, internal comms and sales enablement, and we reach those roles.
04Email or LinkedIn?
Both. Event and marketing leaders are active on LinkedIn, so the sequence usually uses both channels.
05How many brief meetings per month?
A single profile typically produces 7 to 13 qualified brief meetings a month once warm, with seasonal variation.
06Which regions?
US, UK, EU and Australia most often, plus regions where you can deliver.
Still have a question? We would love to chat and answer anything on your mind.
Book a Free Call
Next step
Ready to be in the room before the brief?
Tell us the event types you want and we will show you the calendars filling up now.