Free-user noise
Sign-ups look like pipeline but never reach a buyer. The people who can pay were never contacted.
SaaS lead generation
We book the demos. You sign the customers.
Product-led growth fills the top of the funnel with free users. Outbound fills it with buyers. We find companies that just changed their stack, raised money or started hiring, and book demos with the people who own the decision.
- Stack-change and funding signals
- Verified buyers, not free users
- Demos on your calendar
Who we work with
SaaS segments we generate demos for
Sales and CRM tools
Marketing and analytics platforms
HR, payroll and people ops
Fintech and billing software
DevOps, security and infrastructure
Customer support and success tools
Vertical SaaS (logistics, healthcare, construction)
Data, AI and automation products
The challenge
Why SaaS outbound stalls
Most SaaS teams have tried outbound. It usually stalls for the same three reasons.
Timing is invisible
A company that just picked a competitor will not switch for two years. One that just outgrew a spreadsheet will switch this quarter. Static lists cannot tell them apart.
Generic "we integrate with everything" copy
Buyers get twenty tool pitches a week. A message that does not reference their actual stack is deleted in a second.
Buying signals
Buying signals we watch for SaaS
Outreach starts when one of these fires, not when a list is exported.
Technology changes
A company adds or removes a tool in your category or an adjacent one.
Funding rounds
Seed to Series B companies with fresh budget and new operating goals.
Hiring for the role you serve
Job posts for RevOps, marketing ops, data or the team your product supports.
Headcount growth
Teams crossing the size where spreadsheets and free plans stop working.
Competitor reviews
Public complaints about a competitor on review sites, a natural opening for a switch conversation.
Who we reach
- Founders and CEOs (under 100 staff)
- VP and Head of Sales
- VP and Head of Marketing
- RevOps and Marketing Ops leads
- CTOs and Heads of Engineering (technical products)
- Finance leads (billing and fintech products)
Company size
Companies from 20 to 1,000 employees, adjusted to your ideal customer profile.
How it works
How we generate qualified SaaS demos
Six steps, run every week for your profile.
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01Step 1
Profile and integration map
We map the stacks your product fits, the roles that buy, and the outcomes they care about, so every message can reference a real integration or workflow.
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02Step 2
Signal monitoring
Technology changes, funding, hiring and review activity tracked across your segment daily.
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03Step 3
List and verification
Decision-makers identified per company and every email verified before sending.
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04Step 4
Copy that names the stack
First lines reference the tool they just added, the role they are hiring or the round they raised. Two to four short touches.
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05Step 5
Reply handling
Pricing questions, "send me a deck" and "not now" are handled by people, and qualified contacts are offered a demo slot.
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06Final step
Demo booking and brief
The demo is booked into your calendar with the stack, the signal and the thread, so your AE walks in prepared.
- Stack noted
- Signal noted
- Demo confirmed
Messaging
Messaging angles that work in SaaS
The migration gap
A tool they just adopted creates a gap your product fills. Lead with the gap, not your feature list.
The growth threshold
The team just crossed a size where their current process breaks. Name the break.
The competitor complaint
A public review names a problem you solve. Reference the problem, never the review.
Pipeline breakdown
What a month can look like
An illustrative month for one ideal-customer profile in this industry.
01
7,200
Emails sent
Signal-matched decision-makers reached with personalised sequences
Per month
02
215 to 430
Replies
Contacts who answered and started a real conversation
3 to 6% reply rate
03
18 to 40
Positive replies
Interested contacts, handled by humans
W.A.R.M. scored
04
10 to 18
Qualified demos
Booked into your calendar with a brief
Booked for youIllustrative example, not a guarantee
Illustrative example for a single ideal-customer profile. Assumes 4 sending domains, 12 inboxes and 30 emails per inbox per working day. Your numbers depend on the offer, the market and the list.
Retainer plans
Simple, transparent plans that deliver results
Sample plans shown. See all models, comparisons and billing details on the pricing page.
Done-for-you cold email outreach
Everything you need to start generating replies through cold email. Fully managed, no guesswork.
$490/ per month
No long-term commitmentNo hidden costs
Get started
- Up to 3 active campaigns
- 4,000 verified prospects per month
- Dedicated domains and inboxes included
- Copywriting and A/B testing
- Reply handling
- Weekly reporting
Done-for-you appointment setting
A multichannel engine combining cold email and LinkedIn with human qualification and done-for-you meeting booking.
$990/ per month
No long-term commitmentNo hidden costs
Get started
- Email and LinkedIn, up to 6 active campaigns
- 8,000 verified prospects per month
- Signal-based targeting
- Dedicated domains, inboxes and tools included
- Human reply handling and W.A.R.M. qualification
- Qualified meetings booked into your calendar
- CRM sync and monthly review
Sample pricing for the demo build. Final plans and numbers to be confirmed.
FAQ
Questions about lead generation for b2b saas
Straight answers to what teams in this industry ask before they start.
01Can you target companies using a specific tool?
Yes. Technology data is part of the profile, so campaigns can target users of a competitor, a complementary tool or a specific category.
02Do you handle self-serve and PLG products?
Yes, but outbound works best when there is a sales-assisted plan worth a demo. We help you define which accounts justify a conversation.
03Who takes the demo?
Your team. We book it, brief the AE and confirm attendance. We do not run demos on your behalf.
04How many demos per month?
A single profile typically produces 10 to 18 qualified demos a month once warm. Multiple profiles scale from there.
05Can you send from our domain?
No. Dedicated sending domains protect your product and company email. Replies can land in your inbox or ours.
06Which regions?
Most SaaS clients target the US, UK and EU. We work in your buyers' time zone for replies and booking.
Still have a question? We would love to chat and answer anything on your mind.
Book a Free Call
Next step
Ready for demos with buyers, not sign-ups?
Tell us the stacks your product fits and we will show you the companies in motion right now.