Abstract offers
"We help leaders unlock potential" says nothing. Outreach needs a concrete problem and a concrete outcome.
Consulting and training lead generation
More discovery calls. Fewer cold coffees.
Consultancies and training companies sell expertise, which is hard to pitch and easy to ignore. We find organisations going through the change you help with, and book discovery calls with the leaders who own the problem.
- Change and growth signals
- Leaders who own the problem
- Discovery calls booked
Who we work with
Consulting and training businesses we work with
Management and strategy consultancies
Leadership and sales training providers
HR, culture and change consultancies
Operations, lean and process consultants
Technology and digital transformation advisers
Executive coaching practices
Compliance and safety training
Marketing and growth consultancies
The challenge
Why expertise is hard to sell cold
Buyers do not wake up wanting a consultant. They wake up with a problem.
Problems have a season
Restructures, new leaders, rapid growth and failed projects create demand. Outside those moments, the inbox is closed.
Referral ceilings
Word of mouth works until it plateaus. Most firms have no second channel to fill the gap.
Buying signals
Buying signals we watch for consultancies
Each one is a change that needs outside help.
New leadership
New CEOs, division heads and functional leaders bring in advisers in their first months.
Rapid headcount growth
Teams doubling in a year need management, process and training support.
Restructures and mergers
Integration, culture and operating-model work follows every announcement.
Job posts for the capability you teach
Hiring for sales, leadership or operations roles signals a skills gap you can fill faster.
Public initiatives
Announced transformations, new markets and product launches create defined projects.
Who we reach
- CEOs and Managing Directors
- Heads of HR and People
- Heads of Sales and Revenue
- COOs and Operations Directors
- Learning and Development leads
- Programme and transformation leads
Company size
Organisations from 50 to 5,000 employees, matched to the engagements you run best.
How it works
How we book discovery calls for consultancies
Six steps, with the offer sharpened first.
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01Step 1
Problem, proof and offer
We turn your expertise into one concrete problem, one outcome and one low-friction first step, such as an assessment or workshop.
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02Step 2
Signal monitoring
Leadership, growth, restructure and hiring signals tracked across your target organisations.
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03Step 3
Decision-maker identification
The leader who owns the problem identified per organisation, verified before sending.
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04Step 4
Copy about their change
First lines reference the new leader, the growth or the restructure. The offer is the first step, not the engagement.
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05Step 5
Reply handling
Questions about scope, fees and case studies handled by people; qualified contacts get a discovery slot.
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06Final step
Discovery call booking and brief
The call is booked with the change, the contact and the thread summarised for your consultant.
- Problem owner
- Change noted
- Call confirmed
Messaging
Messaging angles that work for consultants
The first 90 days
A new leader needs quick wins. Offer a short diagnostic, not a transformation.
The growth wobble
Doubling headcount breaks management layers. Name the layer that breaks.
The stalled hire
A role open for months is a capability gap. Offer to build the capability instead.
Pipeline breakdown
What a month can look like
An illustrative month for one ideal-customer profile in this industry.
01
6,000
Emails sent
Signal-matched decision-makers reached with personalised sequences
Per month
02
180 to 360
Replies
Contacts who answered and started a real conversation
3 to 6% reply rate
03
14 to 28
Positive replies
Interested contacts, handled by humans
W.A.R.M. scored
04
8 to 13
Discovery calls
Booked into your calendar with a brief
Booked for youIllustrative example, not a guarantee
Illustrative example for a single ideal-customer profile. Assumes 4 sending domains, 12 inboxes and 30 emails per inbox per working day. Your numbers depend on the offer, the market and the list.
Retainer plans
Simple, transparent plans that deliver results
Sample plans shown. See all models, comparisons and billing details on the pricing page.
Done-for-you cold email outreach
Everything you need to start generating replies through cold email. Fully managed, no guesswork.
$490/ per month
No long-term commitmentNo hidden costs
Get started
- Up to 3 active campaigns
- 4,000 verified prospects per month
- Dedicated domains and inboxes included
- Copywriting and A/B testing
- Reply handling
- Weekly reporting
Done-for-you appointment setting
A multichannel engine combining cold email and LinkedIn with human qualification and done-for-you meeting booking.
$990/ per month
No long-term commitmentNo hidden costs
Get started
- Email and LinkedIn, up to 6 active campaigns
- 8,000 verified prospects per month
- Signal-based targeting
- Dedicated domains, inboxes and tools included
- Human reply handling and W.A.R.M. qualification
- Qualified meetings booked into your calendar
- CRM sync and monthly review
Sample pricing for the demo build. Final plans and numbers to be confirmed.
FAQ
Questions about lead generation for consulting and training
Straight answers to what teams in this industry ask before they start.
01Our offer is bespoke. Can you still write a campaign?
Yes. We help you package one concrete first step, such as an assessment or a workshop, that a stranger can say yes to. Bespoke work follows from that.
02Can you target public sector or enterprise?
Enterprise, yes. Public sector depends on the region and procurement rules; we advise per market.
03Do you handle LinkedIn as well as email?
Yes. Consulting buyers are active on LinkedIn, so we usually run both channels in one sequence.
04How many discovery calls per month?
A single profile typically produces 8 to 13 qualified discovery calls a month once warm.
05Will the copy sound like us?
Yes. We write in your voice, you approve every sequence, and case studies are only referenced with your permission.
06Which regions?
US, UK, EU and Australia most often; other regions on request.
Still have a question? We would love to chat and answer anything on your mind.
Book a Free Call
Next step
Ready to sell expertise to people who need it now?
Tell us the change you help with and we will show you the organisations going through it.