Budgets move in cycles
Rebrands, launches and new leaders decide when budget exists. Random outreach lands in the wrong quarter.
Agency lead generation
We find the clients. You build the brands.
Agencies are great at marketing everyone but themselves. We watch for rebrands, launches, funding and new marketing leaders, reach the people who commission work, and book meetings that turn into retainers.
- Rebrand and launch signals
- CMOs, founders and marketing leads
- Meetings that become retainers
Who we work with
Agencies we work with
Branding and identity studios
Digital and performance marketing agencies
Content and social media agencies
Web design and development studios
PR and communications agencies
Video and production companies
SEO and paid media specialists
Full-service and integrated agencies
The challenge
Why agency pipelines are feast or famine
Referrals and awards bring work in waves. Between waves, the team sits idle.
Pitching to the wrong person
A marketing coordinator cannot commission a rebrand. The founder or CMO can.
Portfolio-first messages
Links to your work say "look at us". A message about their launch says "we noticed you".
Buying signals
Buying signals we watch for agencies
Each one comes with a budget and a deadline.
Rebrands and repositioning
Name changes, new domains, new taglines and public repositioning.
Product and market launches
Announced launches need campaigns, content and assets.
Funding rounds
New capital, new growth targets and a mandate to spend on marketing.
New marketing leadership
A new CMO or Head of Marketing reviews the agency roster in the first 90 days.
Marketing hires and expansion
Hiring for roles you can cover faster, or expanding into new regions.
Who we reach
- Founders and CEOs (companies under 300 staff)
- CMOs and VPs of Marketing
- Heads of Brand and Communications
- Product marketing leads
- E-commerce and growth leads
Company size
Companies from 20 to 2,000 employees, matched to your retainer size and sector focus.
How it works
How we book client meetings for agencies
Six steps, with your own positioning sharpened first.
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01Step 1
Niche and offer
We choose the sectors and services you win most, and shape one first step, such as a brand audit or a launch plan, that a stranger can say yes to.
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02Step 2
Signal monitoring
Rebrands, launches, funding, leadership and hiring signals tracked across your target sectors.
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03Step 3
Decision-maker identification
The person who commissions work identified per company and verified.
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04Step 4
Copy about their moment
First lines reference the launch, the round or the new leader. The offer is the first step, not the portfolio.
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05Step 5
Reply handling
Requests for credentials, budgets and timelines handled by people; qualified contacts get a meeting slot.
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06Final step
Meeting booking and brief
The meeting is booked with the signal, the company context and the thread summarised for your account lead.
- Budget owner
- Moment noted
- Meeting confirmed
Messaging
Messaging angles that work for agencies
The launch clock
A launch is announced for next quarter. Offer the launch plan, not a full retainer.
The new CMO
They are building their roster. Offer one sharp audit of what they inherited.
The funded growth target
Capital raised, targets set. Offer the campaign that hits one of them.
Pipeline breakdown
What a month can look like
An illustrative month for one ideal-customer profile in this industry.
01
6,000
Emails sent
Signal-matched decision-makers reached with personalised sequences
Per month
02
180 to 360
Replies
Contacts who answered and started a real conversation
3 to 6% reply rate
03
15 to 30
Positive replies
Interested contacts, handled by humans
W.A.R.M. scored
04
8 to 14
Qualified meetings
Booked into your calendar with a brief
Booked for youIllustrative example, not a guarantee
Illustrative example for a single ideal-customer profile. Assumes 4 sending domains, 12 inboxes and 30 emails per inbox per working day. Your numbers depend on the offer, the market and the list.
Retainer plans
Simple, transparent plans that deliver results
Sample plans shown. See all models, comparisons and billing details on the pricing page.
Done-for-you cold email outreach
Everything you need to start generating replies through cold email. Fully managed, no guesswork.
$490/ per month
No long-term commitmentNo hidden costs
Get started
- Up to 3 active campaigns
- 4,000 verified prospects per month
- Dedicated domains and inboxes included
- Copywriting and A/B testing
- Reply handling
- Weekly reporting
Done-for-you appointment setting
A multichannel engine combining cold email and LinkedIn with human qualification and done-for-you meeting booking.
$990/ per month
No long-term commitmentNo hidden costs
Get started
- Email and LinkedIn, up to 6 active campaigns
- 8,000 verified prospects per month
- Signal-based targeting
- Dedicated domains, inboxes and tools included
- Human reply handling and W.A.R.M. qualification
- Qualified meetings booked into your calendar
- CRM sync and monthly review
Sample pricing for the demo build. Final plans and numbers to be confirmed.
FAQ
Questions about lead generation for branding and marketing agencies
Straight answers to what teams in this industry ask before they start.
01Can you run outreach for a specialist agency?
Yes. Specialist positioning usually outperforms full-service positioning in outbound because the message is sharper.
02Do you need our case studies?
They help, and we reference them only with your permission and your clients' consent.
03Can you target by sector, like DTC or SaaS?
Yes. Each sector runs as its own profile with its own signals and copy.
04Email or LinkedIn?
Both. Marketing leaders are active on LinkedIn, so the sequence usually runs across both channels.
05How many meetings per month?
A single profile typically produces 8 to 14 qualified meetings a month once warm.
06Which regions?
US, UK, EU and Australia most often.
Still have a question? We would love to chat and answer anything on your mind.
Book a Free Call
Next step
Ready to market your own agency?
Tell us the sectors you win most and we will show you the launches and rebrands happening now.