No reason to switch today
An office with a cleaner it tolerates will not respond. One that just signed a lease has no cleaner yet.
Commercial cleaning lead generation
We book the walkthroughs. You win the contracts.
Cleaning contracts change hands when a business moves, expands or gets fed up. We watch for new sites, leases and growth, reach the people who manage the building, and book walkthroughs so you can quote in person.
- New-site and lease signals
- Facilities and office decision-makers
- Walkthroughs booked
Who we work with
Cleaning businesses we work with
Office and commercial cleaning
Medical and clinic cleaning
Industrial and warehouse cleaning
Retail and hospitality cleaning
Education and childcare cleaning
Post-construction cleaning
Specialist and disinfection services
Multi-site facilities cleaning
The challenge
Why cleaning contracts are hard to win cold
Low switching urgency, unclear decision-makers and price-only conversations. Timing changes all three.
Who actually decides?
Office managers, facilities leads, practice managers or owners, depending on the business. Guessing wastes the outreach.
Price-first replies
A quote by email invites comparison. A walkthrough invites a relationship.
Buying signals
Buying signals we watch for cleaning companies
Each one means a building needs a cleaner, or a new one.
New leases and relocations
A business moving into new premises needs a cleaning contract within weeks.
New sites and branches
Multi-site openings that the incumbent may not cover.
Headcount growth
More staff means more use, more waste and a contract that no longer fits.
Fit-outs and refurbishments
Post-construction cleaning and a natural moment to review the ongoing contract.
New office or facilities managers
New managers review suppliers in their first months.
Who we reach
- Office Managers
- Facilities Managers and Heads of Facilities
- Practice and Clinic Managers
- Operations Managers
- Owners of small businesses
- Property and Building Managers
Company size
Sites from 20 to 2,000 staff, single or multi-site, within your service area.
How it works
How we book walkthroughs for cleaning companies
Six steps, local and timed.
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01Step 1
Service area and site type
We define the postcodes, site types and contract sizes you want, and the proof points that matter locally.
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02Step 2
Signal monitoring
Leases, relocations, openings, fit-outs and hiring tracked in your service area.
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03Step 3
Decision-maker identification
The person who manages the building identified per site, verified before sending.
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04Step 4
Copy about their building
First lines reference the move, the new site or the growth. The offer is a 20-minute walkthrough, not a price list.
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05Step 5
Reply handling
Requests for quotes, questions about insurance, staff vetting and hours are answered by people; interested contacts get a walkthrough slot.
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06Final step
Walkthrough booking and brief
The walkthrough is booked with the site details, the signal and the thread summarised for your estimator.
- Site noted
- Decision-maker
- Walkthrough confirmed
Messaging
Messaging angles that work in commercial cleaning
The new premises
They just moved in. Offer a walkthrough before the first month is out.
The outgrown contract
Twice the staff, same cleaning hours. Name the gap.
The compliance requirement
Clinics and food businesses have standards to meet. Offer the audit-ready approach.
Pipeline breakdown
What a month can look like
An illustrative month for one ideal-customer profile in this industry.
01
5,400
Emails sent
Signal-matched decision-makers reached with personalised sequences
Per month
02
160 to 320
Replies
Contacts who answered and started a real conversation
3 to 6% reply rate
03
14 to 28
Positive replies
Interested contacts, handled by humans
W.A.R.M. scored
04
8 to 14
Walkthroughs booked
Booked into your calendar with a brief
Booked for youIllustrative example, not a guarantee
Illustrative example for a single ideal-customer profile. Assumes 4 sending domains, 12 inboxes and 30 emails per inbox per working day. Your numbers depend on the offer, the market and the list.
Retainer plans
Simple, transparent plans that deliver results
Sample plans shown. See all models, comparisons and billing details on the pricing page.
Done-for-you cold email outreach
Everything you need to start generating replies through cold email. Fully managed, no guesswork.
$490/ per month
No long-term commitmentNo hidden costs
Get started
- Up to 3 active campaigns
- 4,000 verified prospects per month
- Dedicated domains and inboxes included
- Copywriting and A/B testing
- Reply handling
- Weekly reporting
Done-for-you appointment setting
A multichannel engine combining cold email and LinkedIn with human qualification and done-for-you meeting booking.
$990/ per month
No long-term commitmentNo hidden costs
Get started
- Email and LinkedIn, up to 6 active campaigns
- 8,000 verified prospects per month
- Signal-based targeting
- Dedicated domains, inboxes and tools included
- Human reply handling and W.A.R.M. qualification
- Qualified meetings booked into your calendar
- CRM sync and monthly review
Sample pricing for the demo build. Final plans and numbers to be confirmed.
FAQ
Questions about lead generation for commercial cleaning
Straight answers to what teams in this industry ask before they start.
01Can you limit outreach to our service area?
Yes. Campaigns are built by postcode, city or radius, so you only get sites you can serve.
02Do you contact big facilities companies or the sites directly?
Sites directly in most cases, because that is where the decision is made for small and mid-sized buildings. Property managers for multi-tenant buildings.
03What do you offer in the message?
A short walkthrough and a written quote afterwards. Never a price by email.
04Can you target medical, education or industrial sites specifically?
Yes. Each site type runs as its own profile with its own signals and copy.
05How many walkthroughs per month?
A single service area typically produces 8 to 14 walkthroughs a month once warm.
06Do you handle phone follow-up?
Email and LinkedIn are standard. Phone follow-up for warm replies is available as an add-on.
Still have a question? We would love to chat and answer anything on your mind.
Book a Free Call
Next step
Ready to quote in person more often?
Tell us your service area and we will show you the businesses moving in this month.